Guardian Life
Helping Guardian Life inspire and enable a world of well-being and financial confidence
Not everyone understands the difference between health insurance and voluntary benefits. As open enrollment approached, Guardian Life needed an engaging way to help employers and employees better understand how voluntary benefits work, and why they’re so valuable.
A friendly video series that speaks to people like people.
Meet Kelly, Guardian’s friendly, helpful spokesperson who answers questions about confusing voluntary benefits - vision, dental, life, disability - in human, lighthearted terms we can all understand.
And then there’s Dan, our “Every person” - hard working with a good sense of humor who just needs help wrapping his head around the mumbo jumbo.
2.5 million plays on social media
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.35% vs. .18% industry benchmark engagement rate
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1 million page views
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2.5 million plays on social media • .35% vs. .18% industry benchmark engagement rate • 1 million page views •
Simply Put has accumulated millions of views with engagement rates nearly double industry benchmarks. As a result, it has significantly increased broker and employer awareness of Guardian’s innovative voluntary suite, while also contributing to lifting participation in other adjacent Guardian programs.
